• Marci Levin

Gray Haze: Editing and Marketing Timeline

Updated: Jun 27

Here is a rough timeline of how I plan to proceed with GRAY HAZE (Secrets of Volenin, Book 1) from now to the year 2022. As I finish each task, I will edit this post, so you can check back here anytime. I will also post progress updates on my social media accounts. Current phases are marked in gold. :)


PHASE 1: Re-write Gray Haze [4-6 months / June-December 2020]

  1. Write third draft of Gray Haze.

PHASE 2: Self-edit Gray Haze [1-2 weeks / January 2021]

  1. Cut repetitive words/phrases.

  2. Edit line-by-line.

  3. Map out the story beats.

  4. Write the purpose of each scene.

  5. Format manuscript in Reedsy.

PHASE 3: Wait for editor [1 month / January-February 2021]

  1. Send manuscript to editor.

  2. Outline short stories for blog.

  3. Write first short story.

PHASE 4: Work with editor [3 months / February-April 2021]

  1. Discuss Gray Haze with editor.

  2. Edit according to feedback.

  3. Send manuscript back to editor.

  4. Discuss after second read-through.

  5. Edit according to additional feedback.

PHASE 5: Wait for beta readers [3 months / April-June 2021]

  1. Transfer manuscript to various formats.

  2. Find and recruit beta readers.

  3. Wait for feedback.

  4. Write short stories for blog.

PHASE 6: Work with beta readers [1 month / July 2021]

  1. Discuss manuscript with beta readers.

  2. Edit according to reader feedback.

  3. Purchase copyright and ISBNs.

  4. Polish blurb/synopsis.

  5. Acquire professional author photo.

PHASE 7: Finalize Book 1 [2-4 months / August-November 2021]

  1. Polish manuscript + write acknowledgments.

  2. Purchase professional formatting + book covers.

  3. Redesign blog and social media platforms to match Gray Haze.

  4. Organize Gray Haze media kit.

  5. Schedule cover reveal + blog tours.

PHASE 8: Promote Book 1 [9 months / December 2021-September 2022]

  1. Post short stories on blog.

  2. Begin rough draft for Book 2.

  3. Print ARCs for advanced reviews.

  4. Make Gray Haze available on Netgalley.

  5. Set Gray Haze up for 3-month pre-order (with discount).

  6. Cover reveal.

  7. Work with local Barnes & Noble for release day event.

  8. Host giveaways + run ads on Facebook and Amazon.

  9. Pre-order blog tour w/giveaway.

PHASE 9: Write Book 2 [6-9 months / January-September 2022]

  1. Finish rough draft of Book 2.

  2. Self-edit Book 2 / write second draft.

PHASE 10: Release Book 1 [1 month / October 2022]

  1. Prepare paperbacks and hardcovers for worldwide distribution.

  2. Release Gray Haze into the wild. *BIG PARTY*

  3. Release Day signing at Barnes and Noble (hopefully).

  4. Release week blog tour w/giveaway.

Current release day estimates: GRAY HAZE (October 2022) | BOOK 2 (March 2023) | BOOK 3 (January 2024)

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